Subliminal Sensitization Effect

Subliminal messages for increasing self-esteem: placebo effect.

Although experimental research has confirmed the capacity of the human cognitive system to process information that does not reach consciousness (unconscious perception), empirical evidence of the incidence of subliminal verbal messages included on audiotapes claiming to improve human resources and correct some behavioral problems is meager and inconsistent. Our study assesses the influence of ...

Pupil Response and the Subliminal Mere Exposure Effect

The subliminal mere exposure effect (SMEE) is the phenomenon wherein people tend to prefer patterns they have repeatedly observed without consciously identifying them. One popular explanation for the SMEE is that perceptual fluency within exposed patterns is misattributed to a feeling of preference for those patterns. Assuming that perceptual fluency is negatively correlated with the amount of ...

Subliminal Messages

In the fall of 1982 we were contacted by a local radio announcer for information about a phenomenon he referred to as “backmasking.” However, his question did not concern the well-studied phenomenon of visual persistence (see DiLollo, 1980; Sakitt, 1976); the announcer wanted to know what were the effects on a listener of messages that allegedly had been recorded backward into popular rock musi...

Introspection and subliminal perception

Subliminal perception (SP) is today considered a well-supported theory stating that perception can occur without conscious awareness and have a significant impact on later behaviour and thought. In this article, we first present and discuss different approaches to the study of SP. In doing this, we claim that most approaches are based on a dichotomic measure of awareness. Drawing upon recent ad...

Tracing Subliminal Memory Traces